TOKYO — Saint Laurent has just opened its largest store worldwide in Tokyo. The three-floor boutique features 10,000 square feet of selling space and is located in a prime location along the Omotesando strip that was formerly occupied by a long-standing Benetton store.
“The opening of our largest flagship in Japan marks an important step in the development strategy of the brand, both globally and in a market that has been very receptive to Hedi Slimane’s reform project for Saint Laurent since its start in 2012,” said Francesca Bellettini, chief executive officer of Saint Laurent. The executive said Japan accounts for 8 percent of the brand’s total revenue and in the third quarter Japan sales jumped 77 percent in constant currency terms.
“We are very proud of the opening of the Omotesando flagship in Tokyo as it allows us to fully express our brand image and assortment in a landmark location and further capitalize on the strong potential of the Japanese market,” she said.
The store’s design was conceptualized by creative director Slimane and features white marble floors offset by elements of Art Deco and minimalism. Other materials include black marble, glass, brass and black leather. The boutique features mirror shelves and suspended hangbars. Slimane personally selected vintage furniture for the store, including pieces by Gerrit Rietveld and Jay Spectre. One of Slimane’s slot machines for Saint Laurent is also on display, and is the only one in Asia.
The store will carry Saint Laurent’s full line of ready-to-wear, leather goods and accessories for men and women.
To commemorate the opening of the Omotesando store, it will be selling limited-edition Saint Laurent surf boards in two different designs. The boards were designed together with Los Angeles-based artist Lucia Ribisi, and only ten will be available throughout the world. They are priced at 815,000 yen, or about $6,615.