PARIS — It might be hard to pry rockers, movie stars and royals away from Hedi Slimane’s latest creation: a sprawling VIP suite that caps Saint Laurent’s overhauled boutique at 38 Rue du Faubourg Saint-Honoré here.
This story first appeared in the April 17, 2015 issue of WWD. Subscribe Today.
Reached via a mirrored elevator, the minimalist suite boasts a spacious living room appointed with sleek Art Deco furnishings and African masks, displays of ready-to-wear and accessories from the French brand’s permanent ranges, plus an expansive fitting room appointed with more artwork and gleaming tables and settees. Among the furniture designers showcased are Jacques Adnet, Théo Ruth, André Sornay and Jacques-Émile Ruhlmann by Alfred Porteneuve.
The 4,200-square-foot boutique, the walls and floors clad in veiny black and white marble, represents the latest iteration of Slimane’s linear yet airy store architecture — a far cry from the darker, woodsy concepts lingering still. The Faubourg store is dedicated to women’s ready-to-wear and accessories showcased across an expansive main floor with front-to-back vistas, and a spacious lower level reached by a staircase caged in nickel-plated brass rods. A nearby Saint Laurent store for men is currently closed for a similar makeover.
Slimane introduced his architectural concept, hinged on a modernist approach to French decorative arts, upon his arrival in 2012, prizing rich materials and generous proportions over elaborate decoration.