Saks Fifth Avenue is getting behind Bottega Veneta, which has been growing its cool factor under creative director Daniel Lee, the 34-year-old British designer.
Launching Tuesday evening, the New York flagship will dedicate six Fifth Avenue windows to the Italian label. Saks will also carry an exclusive capsule collection that includes women’s and men’s shoes and accessories, as well as women’s dresses and gowns. The capsule will be available at Saks New York, Beverly Hills and San Francisco, and on saks.com. In addition, the first Bottega Veneta shoe shop-in-shop in the U.S. will open at the Saks Fifth Avenue flagship.
There are 11 styles in the capsule including a women’s knit dress ($3,100); women’s gathered shirtdress ($2,130); women’s jersey halter gown in orange and black ($2,560), and a women’s halter neck sequin gown ($11,900). In the accessories category, there’s women’s lido leather mules, in military green ($1,270), women’s woven leather slides, ($1,220); women’s small cassette padded leather crossbody bag ($2,800), and a women’s small BV Jodie leather hobo bag, ($3,350). For men, the capsule has a men’s leather driving shoes, ($750), and men’s woven leather belt bag ($1,800).
There will also be visual installations throughout the store that consist of pillars, some with circular shelving. The Fifth Avenue windows, in shades of blue, feature the product as the main focal point.
“Bottega Veneta is one of the most exciting and directional brands in luxury fashion today, and we are proud to stand behind the house in a big way,” said Tracy Margolies, chief merchant at Saks. “Daniel Lee has tapped into a design aesthetic that resonates with the way women want to dress today. With this unique collection and the first-ever Bottega Veneta shoe shop-in-shop in the U.S., on our newly renovated women’s shoe floor, we are excited to bring exclusive creations from Daniel to our customers.”
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