Paul Andrew

MILAN — Ahead of the women’s fall fashion show scheduled for Saturday in Milan, Salvatore Ferragamo revealed on Thursday that Paul Andrew was promoted to the role of creative director of the brand. The announcement was made at the end of the trading day in Milan, where the company is publicly listed. 

Guillaume Meilland will maintain his role as men’s ready-to-wear design director, taking on the additional responsibility of studio director, coordinating the development of all product categories under Andrew’s leadership.

Andrew described Ferragamo as an “exceptional house,” which has “a tremendous platform from which to create and inspire — and we have the conviction to succeed. I am thrilled by the opportunity and humbled by the challenge to contribute to the future of Salvatore Ferragamo and further realize the dreams of its founder.”

The designer joined Ferragamo in September 2016 as women’s footwear director and was promoted a year later to women’s creative director. His rtw collections and footwear designs at the brand have received generally positive reviews.

Andrew has continued to design his namesake men’s and women’s footwear brand, which he launched in 2013.

Le Divelec Lemmi, who was appointed ceo of the Florence-based Ferragamo at the end of July last year, is tasked with turning around the company, which last year was dented by a sluggish wholesale channel, currency fluctuations and a decrease in its core footwear category. As reported, Ferragamo registered a 3.4 percent drop in preliminary 2018 revenues to 1.34 billion euros, compared with 1.39 billion euros in the previous year. At constant exchange rates, sales decreased 1.7 percent. Bright spots were the group’s performance in China, its handbags division, the retail channel and an inversion of trend at retail in the final quarter of last year.

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