MILAN — Salvatore Ferragamo is the latest Milan-based label to combine its men’s and women’s shows.
Next February, during Milan Women’s Fashion Week, the Florentine company will host a coed runway show to unveil its men’s and women’s fall 2018 collections, designed by Guillaume Meilland and Paul Andrew, respectively.
The show will mark the ready-to-wear debut of Andrew, who was previously women’s footwear creative director and was appointed creative director of the women’s line last October. He succeeded Fulvio Rigoni.
According to a statement from Ferragamo, the decision to unify the two runway shows “reflects the strategy of the brand aimed at harmonizing the men’s and women’s collections in a market which requires a stronger and defined positioning with precise stylistic codes.”
Next February, Gucci, Etro and Jil Sander will be among the fashion houses hosting coed runway shows in Milan.
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Gucci’s Coed Shift Not Seen Right for Every Brand: “It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,” said Gucci creative director Alessandro Michele.