Behnaz Sarafpour held a two-day trunk show at Wilkes Bashford in San Francisco last week to benefit the San Francisco Film Society in support of the documentary “Miss Representation,” which is being produced, written and directed by San Francisco’s First Lady, Jennifer Siebel Newsom.

This story first appeared in the May 12, 2010 issue of WWD. Subscribe Today.

And it turned out Siebel Newsom was one of Sarafpour’s best saleswomen: She wore a navy-metallic, bias-pleated dress with sterling silver chains from the spring collection to a cocktail reception at the store Friday, and one customer desired the dress so much she literally bought it off the back of Siebel Newsom, who subsequently put on a dress from the fall collection.

Other bestsellers at the trunk show included a black-and-white checked tweed scarf jacket, at $1,655, and a black circle guipure cap sleeve dress, at $1,975.

Wilkes Bashford declined to disclose the sales amount.

As for Siebel Newsom’s film, she said, “It explores the underrepresentation of women in positions of power and influence in America, and challenges the media’s limited portrayal of them. It’s about empowering women, and the notion is, ‘If you can see it, you can be it.’ Behnaz, being her own creator, designer, and ceo of her brand, represents that to me.”

Sarafpour’s trip to the city also included a runway show for the TV show “View From the Bay,” dinner with the Mitchell family that owns Wilkes Bashford and, on Saturday, exploring Bodega Bay, where Alfred Hitchcock set “The Birds.”

“I was happy to find that it still looks very much like it did in ‘The Birds,’” the designer said.

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