LONDON — Sarah Burton, formerly head of design for women’s wear at Alexander McQueen, has been named creative director at the label.

This story first appeared in the May 28, 2010 issue of WWD. Subscribe Today.

The appointment confirms a story in WWD Thursday.

Burton, who graduated from London’s Central Saint Martins College of Art and Design in 1997, had worked with the late Lee Alexander McQueen since 1996, and was named head of design for women’s wear at the label in 2000. She will now supervise the creative direction and development of all collections. Burton said, “The creation of modern, beautifully crafted clothes was at the heart of Lee’s vision. I intend to stay true to his legacy.”

Burton was charged with completing McQueen’s final collection, which received much applause when the 16 ornate looks were shown during the fall 2010 shows in Paris in March.

Jonathan Akeroyd, president and chief executive officer of Alexander McQueen, stated, “Having worked alongside Lee McQueen for more than 14 years, [Sarah] has a deep understanding of his vision, which will allow the company to stay true to its core values.”

Robert Polet, president and ceo of Gucci Group, added, “As a business we remain absolutely committed to the Alexander McQueen company which has…shown to be a resilient brand in the aftermath of the tragic loss of its founder. Sarah has real talent, a close understanding of the brand and the vision necessary to take it forward.”

François-Henri Pinault, chairman and ceo of PPR, Gucci Group’s parent company, said, “My thoughts today are with Lee McQueen. I sincerely believe that he would be happy and proud of our decision. I am confident that Sarah Burton’s extraordinary creative talent will take the brand forward and continue to build upon the great success that Alexander McQueen enjoys.”

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