PREPPING PRET: Schiaparelli, revived in 2013 as a couture house, is finally stepping into ready-to-wear – on its own haute terms.
This story first appeared in the September 10, 2015 issue of WWD. Subscribe Today.
WWD has learned that the house plans to unveil its debut “prêt-à-couture” collection for spring-summer 2016 during Paris Fashion Week. It has scheduled four days of presentations, starting Sept. 30, and notes that these deluxe, limited edition clothes will be sold only at its headquarters at 21 Place Vendôme.
Bertrand Guyon, who made his debut as design director with fall-winter 2015 couture, is to present a “small collection,” according to the house.
Guyon joined Schiaparelli last April from Valentino. Previously, he also worked at Christian Lacroix, Givenchy, Charles Jourdan and Pierre Cardin.
Owned by Italian entrepreneur Diego Della Valle, Schiaparelli is reviving a brand dormant since 1954 and synonymous with shocking pink and Surrealist influences.