MILAN — As part of Schiaparelli’s comeback, the company has appointed Camilla Schiavone chief executive officer. She was previously brand manager of L’Oréal’s fragrance division.

This story first appeared in the June 19, 2012 issue of WWD. Subscribe Today.

Schiaparelli’s owner, Italian entrepreneur Diego Della Valle, who also controls Tod’s SpA, in May tapped Paris fashion personality Farida Khelfa to be the spokeswoman for the storied brand. The company is to be headquartered in Paris at 21 Place Vendôme.

The brand is gaining exposure thanks to the “Schiaparelli and Prada: Impossible Conversations” exhibition at the Costume Institute at New York’s Metropolitan Museum of Art, unveiled last month.

Della Valle is searching for a designer and is aiming to name the new person in September. The first products are slated for introduction in February 2013, with an emphasis on accessories, fragrances and cosmetics, along with some clothing.