MILAN – The second edition of the Green Carpet Fashion Awards, Italia, will be once again held at the La Scala theater — this year on Sept. 23 — and organizers Camera Nazionale della Moda Italiana, Eco-Age and Chopard will unveil this year’s trophy on Saturday in Venice during the city’s Film Festival.
In accordance with Chopard’s commitment to produce all its watches and jewelry in ethical gold starting in July, the statuette is crafted from Fairmined-certified ethical gold.
“Once again we are delighted to be able to have the opportunity to work with The Green Carpet Fashion Awards, Italia for this year’s ceremony,” said Caroline Scheufele, copresident and artistic director of Chopard, as the awards “are closely aligned” with the company’s values of sustainability and the “celebration of the artisans involved in all levels of our supply chains.”
The trophy represents a woman, whose long braid is produced in Fairmined-certified ethical gold. “Draped in a long robe made of aluminum to lend a lighter touch, the silhouette of this noble 21st-century heroine evokes the models sketched by fashion designers,” stated the company. “She appears surrounded by a halo, borne by a thermoformed Plexiglas cape featuring engravings evoking a golden apple tree.”
On Saturday, organizers will also reveal that Vogue International editor Suzy Menkes will receive The Visionary Award, bestowed to “an individual whose professional career has done the most to champion the hands behind fashion.” Menkes will receive the recognition together with 14 other honorees on Sept. 23.
The first edition of the Green Carpet Fashion Awards, Italia rewarded designers ranging from Giorgio Armani and Alessandro Michele to Pierpaolo Piccioli, Tom Ford and Miuccia Prada, among others, attracting the industry’s heavyweights at the tail end of Milan Fashion Week last September.
“The Green Carpet Fashion Awards, Italia shine a spotlight on and celebrate the beating heart of the Italian luxury fashion industry,” said Carlo Capasa, chairman of the Italian Camera della Moda. “They are a unique and important proposition, dedicated to the blend of sustainability and the talent of artisan mills and Italian innovation.”
With Chopard and the GCFA, Livia Firth, founder and creative director of Eco-Age, believes “in investing in the handprint of fashion and luxury goods by celebrating the stories of the people, products and places in these extraordinary supply chains and making them relevant and important to future generations.”
Italy’s fashion association, in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, established the Green Carpet Fashion Awards, Italia in 2017.