MILAN — “It’s a great responsibility, Fendi is a jewel and I’d like to make it shine even more. It’s an exciting task,” said Serge Brunschwig, three days into his new post as chairman and chief executive officer of Fendi.
Ahead of the brand’s runway show, Brunschwig informally talked about his arrival at the company and what drew him to it. “I didn’t need to be convinced, I asked for it,” he said with a laugh. “I am friends with [former chairman and ceo] Pietro [Beccari] so I had the inside advantage , but it was all very sudden. When I saw effective immediately — wow,” he said, pretending to read the release announcing his arrival.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion