By  on February 22, 2018

MILAN — “It’s a great responsibility, Fendi is a jewel and I’d like to make it shine even more. It’s an exciting task,” said Serge Brunschwig, three days into his new post as chairman and chief executive officer of Fendi.

Ahead of the brand’s runway show, Brunschwig informally talked about his arrival at the company and what drew him to it. “I didn’t need to be convinced, I asked for it,” he said with a laugh. “I am friends with [former chairman and ceo] Pietro [Beccari] so I had the inside advantage , but it was all very sudden. When I saw effective immediately — wow,” he said, pretending to read the release announcing his arrival.

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