MILAN — Christophe Mélard has been named president and chief executive officer of the Sergio Rossi brand, WWD has learned.

This story first appeared in the May 26, 2009 issue of WWD. Subscribe Today.

Mélard, 43, is to start Tuesday at the Italian footwear and accessories firm, a spokeswoman for Rossi parent Gucci Group confirmed.

Mélard, 43, succeeds Didier Bonnin, who left the company effective May 19.

Previously, Mélard was chief financial officer at YSL Beauté and managing director of the Roger & Gallet beauty brand.

During his four years at YSL Beauté, which L’Oréal acquired from Gucci Group last year, Mélard oversaw the firm’s strategic and financial reorganization, while also relaunching Roger & Gallet, a French heritage brand dating back to 1806.

Last year, Sergio Rossi entered the black, posted a sharp jump in wholesale orders and hired a new creative director, Francesco Russo. However, the firm recently retrenched in the U.S. and closed five stores, impacting first-quarter retail sales, as reported.

Gucci Group acquired 70 percent of Sergio Rossi in 1999 and eventually took full control in 2004. Gucci Group has expanded the company and has introduced more comprehensive handbag collections.

Based in San Mauro Pascoli, Italy, Sergio Rossi also produces shoes for other brands under the Gucci Group umbrella.