PARIS — Hermès International-backed Chinese luxury brand Shang Xia will open its first overseas store in Paris at the end of 2012, a spokeswoman for Hermès said Monday.
This story first appeared in the February 7, 2012 issue of WWD. Subscribe Today.
The 860-square-foot store will open on Rue de Sèvres, a few doors from the Hermès flagship on the Left Bank, in a space previously occupied by accessories brand Furla, she said.
Shang Xia launched in 2010 with a store in Shanghai, and will open a second Chinese unit in Beijing in the second half of this year. It produces a full range of lifestyle products, including clothing, accessories, furniture and porcelain.
Speaking at an event in September marking the brand’s first anniversary, Hermès chief executive officer Patrick Thomas declined to provide first-year sales figures, stressing that the French group is looking at Shang Xia as a long-term project.
“The numbers are well beyond our expectations. If you are asking, is Shang Xia making a loss? The answer is yes, and it will be for a while,” he said at the time.
In other Hermès news, to mark its 175th anniversary year, the company plans to open “Leather Forever,” an exhibition in London that will run from May 8 to 27.
The show will be open to the public and take place at 6 Burlington Gardens in Mayfair. The brand said the show would celebrate Hermès’ rapport with leather, the first material with which it worked.
To celebrate the show, Hermès has created four bags with U.K. themes, with all sales proceeds going to charity, the company said.
The exhibition will showcase past commissions, including those by the Duke of Windsor for his wife the Duchess of Windsor and some of the brand’s latest products. Craftspeople from the Hermès workshops in Paris will demonstrate leather working in situ.