TOKYO — Japanese beauty giant Shiseido said Tuesday it has inked a deal with Burberry to distribute the British brand’s fragrance and makeup products in Japan.

Shiseido Paris-based subsidiary Beauté Prestige International has distributed Burberry fragrances in several markets around the world since 2013, but this is the first time Shiseido will be distributing Burberry beauty products in its home market of Japan.

Shiseido said it will launch the “My Burberry” fragrance in Japan on June 3. This fall, the company will open a select number of “Burberry Beauty Box” stores in department stores across Japan.

WWD reported of talks between Shiseido and Burberry back in March.

Shiseido president and chief executive officer Masahiko Uotani said the deal will help the company boost its standing in the Japanese market. He declined to give a sales target.

“Burberry has a slightly different position compared with the brands we have had in department stores until now, such as Shiseido and Cle de Peau Beauté. So from that point of view, our total points of sale will increase and our portfolio will expand, meaning our overall market share [in Japan] will also grow,” he said at a press event in Tokyo.

Uotani also said Shiseido is interested in working with other brands through similar partnerships, alliances or M&A activities, if they have a strong consumer value.

Takafumi Oba, deputy general manager of new business development at Shiseido, said the company aims to open 20 Burberry beauty counters in department stores across Japan within the first three years of the deal.