Stella McCartney on Tuesday hosted a whimsical indoor garden party to celebrate the recent opening of her new store in Beijing’s upmarket Shin Kong Place. Guests were invited to wander around an Alice in Wonderland-inspired set, complete with a faux privet maze, as models wearing the designer’s 2015 winter collection played oversize chess and croquet.
The party is the second the designer has hosted in the Chinese capital in less than a year. “This part of the world has responded really positively to us and that has really encouraged me to come back,” she said between signing bags and shoes, and posing for selfies with Chinese fans.
The Shin Kong Place store, which opened last October, is one of five units the brand — which is 50 percent owned by Kering — has in China.
McCartney, who does not use leather or fur in any of her designs, said she was “impressed” by many of the environmental questions she heard Chinese people asking and was encouraged that her new range of leather free-shoes was doing well in China.
In recent months her Web site has also added mainland China as a shipping destination so Chinese shoppers can buy online.