Stella McCartney is amping up her sustainability action.
The designer on Wednesday said that as part of her ongoing commitment to the environment and the conservation of the oceans, she’s using Aquafil’s 100 percent regenerated Econyl yarn in the latest edition of her fall 2017 Falabella Go bag. Econyl yarn, which is made from converted ocean waste, underscores McCartney’s efforts to clean up the oceans through the use of alternative materials.
McCartney is constantly looking for ways to reduce her company’s carbon footprint without compromising style. The brand last year published a Global Environmental Profit and Loss Account, which quantified Stella McCartney’s annual contribution to damaging factors such as waste, water consumption and greenhouse gas emissions that come from producing and selling fashion collections.
The designer continues to introduce low-impact materials to raise the level of sustainability of her products. With her fall 2017 collection, sustainable viscose will be 100 percent sourced from sustainably managed certified forests in Sweden. McCartney previously switched from virgin cashmere to regenerated cashmere, which is made from unused production waste and represents an 87 percent reduction in environmental impact compared to virgin cashmere.
As a vegetarian brand that eschews leather, fur, skins or feathers in any products, McCartney is trying to reduce the environmental impact of synthetic leather alternatives by swapping them with recycled and bio-based materials. Eco Alter Nappa, an alternative to leather, was created in 2013 using 50 percent vegetable oil. It’s a renewable resource, so there’s less need for petroleum in products.
Aquafil chief executive officer Giulio Bonazzi said the Econyl partnership with McCartney “represents the future of fashion. It proves that when sustainable ingredients are of the highest quality, they will be adopted by brands from sportswear to luxury. When sustainability is treated with the same reverence as performance and quality, we see beautiful and impactful collections take the stage.”
Bonazzi said every 10,000 tons of Econyl produced saves 70 thousand barrels of crude oil by avoiding extraction. Aquafil’s Econyl regeneration system diverts waste from landfills and oceans through the recovery of abandoned fishing nets and other discarded nylon waste. The waste is reborn through Aquafil’s regeneration system, which is an example of the circular economy. He said it offers the same quality and performance as traditional nylon, but with the ability to be regenerated an infinite number of times.
McCartney’s Falabella Go bags feature a signature braided Falabella chain detail designed for both play and function. The fall 2017 bags will be available online and in stores worldwide in July with prices ranging from $260 for a cosmetics case to $1,025 for a travel duffel.
Stella McCartney eyewear is now made through ecologically responsible methods, and every Stella McCartney category has a component of sustainability, a spokeswoman said, citing women’s wear, men’s wear, accessories, kids’ wear, lingerie, swimwear and Adidas by Stella McCartney.
Organic cotton is grown without the use of toxic pesticides, synthetic fertilizers or genetic engineering and water is used efficiently. Sustainable viscose is sourced from sustainably managed and certified forests, and recycled polyester yarns are made from post-consumer bottles. All Falabella bags are lined with this.
“Fashion is an industry that makes a significant impact on the planet. It’s not just cool clothes and trends,” said McCartney said at an industry event last year. At the time, she added that her label is headed in the right direction and improving its sustainability record.