MILAN — PPR SA and Yoox SpA are to launch a global online store for Stella McCartney by the end of the year.
The project is part of a joint venture agreement inked this summer between the French luxury and sporting goods group and the Italian e-tailer to manage mono-brand online stores of several PPR brands.
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The deal already includes Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga and Sergio Rossi.
All of these e-stores, including McCartney’s, are slated to go live in China by the end of 2013.
