LIQUID ASSETS: The Stella McCartney brand is growing rapidly, with the designer set to launch her first swimwear collection with Bendon, WWD has learned.
The news comes on the heels of a WWD report earlier this week that McCartney also has a men’s wear collection in the works. According to sources, that is slated to launch for spring 2017 although the company has declined to comment on those plans.
McCartney is broadening her partnership with Bendon, which already manufactures and distributes the designer’s lingerie range. The swimwear collection will offer 100 items, including bikinis, one-piece suits and swim-related apparel, all meant to be mixed and matched. In addition, the lineup will include accessories such as rashguards and sustainable beach totes made in Kenya.
“This collection is really inspired by all types of women, and I want this swimwear collection to encourage women to feel confident, comfortable and incredible about themselves and in what they are wearing,” the designer said.
The Stella McCartney Swim collection is inspired by the designer’s ready-to-wear, and has been grouped into seven stories: miracle, neoprene and mesh, stripe, crochet, iconic print, mixed animal, and timeless basics. Colors include powder, royal blue, dahlia, yellow, navy and black.
The cotton crochet designs are trimmed with delicate gold charms in the shape of matches, hearts and pineapples, while the iconic print line features McCartney’s citrus pattern with colorful bead details and mesh. The mixed animal patterns, meanwhile, include leopard and giraffe.
The miracle line is embellished with gold fastenings and zippers, while the neoprene and mesh designs have plunging necklines and asymmetric silhouettes, mesh cutouts and gold hardware.
Prices range from $80 for a bikini bottom to $324 for a one-piece suit. The collection will be available for purchase from July at Stella McCartney boutiques and the brand’s Web site. Harrods, Harvey Nichols, Saks Fifth Avenue and Selfridges are among the other retailers that will carry the range.
A spokeswoman for the designer confirmed the collection will not be shown during Miami Swim Week.