As part of its strategy to ratchet up its five-year-old business to new levels, Brain Reyes Ltd. has named Stephanie Cozzi as its first president, hiring her away from Zac Posen.

This story first appeared in the May 19, 2009 issue of WWD. Subscribe Today.

She joins the company today and oversees sales, production, marketing and public relations. Cozzi reports to Jim Sabey, managing partner of Brian Reyes.

“Stephanie’s extensive experience and knowledge of the fashion industry will without a doubt propel our brand to greater heights,” said Brian Reyes.

Having worked in the fashion industry for more than a decade, Cozzi was most recently vice president of sales at Zac Posen, where she worked closely with Posen to create seasonal merchandising plans, and oversaw the global retail distribution of his collection. Prior to that, she spent several years working in visual merchandising.

Her hire isn’t the only way Reyes is branching out. As of June 15, Brian Reyes is relocating to 5,000-square-foot headquarters at 304 Hudson Street — five times the size of its current Union Square address. The more low-key location may appeal to some of Reyes’ more discrete clients like Kate Hudson, Tina Fey, Jennifer Garner and Eve.