Steven Tyler of Aerosmith and “American Idol” fame is said to have a new gig — the inspiration and the face of the new Andrew Charles rock ’n’ roll men’s wear line under the Li & Fung joint venture with designer Tommy Hilfiger.
This story first appeared in the June 10, 2011 issue of WWD. Subscribe Today.
An official announcement is expected within the next few days, according to sources.
The rocker-inspired collection will be sold exclusively at Macy’s this fall. It will be developed by Music Entertainment Sports Holdings (MESH), a division of LF USA. Tommy Hilfiger, Joe Lamastra, Andy Hilfiger and Bernt Ullmann are partners in MESH, which is separate from the Tommy Hilfiger Corp. Many deals are being done through Bravado, a global music merchandising company and division of Universal Music Group. The first deal signed by MESH was Jennifer Lopez and Marc Anthony’s lifestyle fashion venture with Kohl’s.
Tyler’s 22-year-old daughter, Chelsea, is believed to have some kind of role in the Andrew Charles brand, though details could not be learned at press time.
Becoming a judge on “American Idol,” which saw its ratings soar during the recently concluded season, has shored up Tyler’s popularity. And his memoir “Does the Noise in My Head Bother You?” made its debut on The New York Times Best-Seller List last month. Tyler’s musical career appears to be primed for another jolt as well: The musician is back in the recording studio working on a new album with Joe Perry and the rest of Aerosmith.
And even at the age of 63, Tyler has proven he can start a fashion trend with the best of them. His fondness for wearing feathers in his hair on “American Idol” prompted fans to follow suit — so much so that many tackle shops have had their inventory of fly fishing lures wiped clean.