By  on March 5, 2019

MILAN — While international buyers were flocking to Milan for fashion week, the city’s Tortona district was buzzing with Super, the trade show organized by Pitti Immagine and running Feb. 22 to 25, concurrently with White Milano.

“We all have benefited from this creative atmosphere and we are reaping the rewards of our efforts aiming at attracting more buyers from all over the world,” said Raffaello Napoleone, Pitti Immagine’s chief executive officer. “Italian companies are asking to boost the image of Milan as an international fashion crossover, starting from fashion shows to business-oriented fairs, as it’s happening in Paris.”

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