Prints! Colors! Supermodels! Versace’s ad campaign for spring seems to call for exclamation marks.
Segueing from the strong collection Donatella Versace designed for spring as a tribute to her late brother Gianni on the 20th anniversary of his death, the campaign emphasizes the newly revisited archival prints. The fashion show in September ended with five of Gianni Versace’s favorite models — Cindy Crawford, Naomi Campbell, Carla Bruni, Helena Christensen and Claudia Schiffer — posing in a tableaux vivant and walking the length of the runway with artistic director Donatella Versace, which made for the social media moment of Milan Fashion Week.
The ad campaign due to bow on Dec. 18 is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by Campbell; Christy Turlington; Gisele Bündchen; Natalia Vodianova; Raquel Zimmermann; Irina Shayk; Gigi Hadid; Kaia Gerber; Vittoria Ceretti; Cara Taylor; Birgit Kos; Grace Elizabeth, and Noah Luis Brown. “Naomi had to be by my side for this very special campaign celebrating Gianni….She is family to me,” Versace said.
“It has been amazing shooting this campaign surrounded by all of my friends and some of Gianni’s to whom this collection is a tribute,” she continued. “I felt so many different emotions at the same time, but they were all very positive. There was such a joyful energy in the air, it was like I went in a travel machine and went back to the Nineties. It was like if Gianni was on set with us.”
Meisel and Versace last worked together on the fall 2004 ready-to-wear ad campaign.
The photos convey a sense of female empowerment and each image reflects the singular personality of the models.
“The women of this campaign are the iconic beauties,” the designer said. “Their age is of no importance as icons have no age. These strong and sexy women fully express the energy and the spirit of Versace.”
For example, Campbell strikes a pose in leggings and a top sporting the “Vogue” print, swinging a tote with the same allover print, while Bündchen is seen clad in a baroque and animal print look, her blonde hair loose under a headscarf.
“It was so special to be a part of this campaign and to spend the day with Donatella and Steven, who have been incredibly generous and kind with me since the beginning of my career,” Bündchen said. “I also got to wear handmade Versace vintage pieces. The craftsmanship was incredible.”
Credits include makeup by Pat McGrath and hair by Guido Palau.