By  on June 4, 2018

Direct-to-consumer luxury footwear brand Tamara Mellon on Monday revealed a $24 million Series B round of financing led by existing investor New Enterprise Associates, with participation from Quadrille Capital, a new investor. The Series B round brings to $37 million the total amount of capital raised by the brand.

Mellon and cofounder and chief executive officer Jill Layfield credited the company’s disruptive business model and strong performance for attracting interest from investors. “The business tripled in the first half of 2018 versus the first half of 2017, is largely mobile, and has a fiercely loyal customer base and social following,” Layfield said, adding, “We set out to raise $15 million. Because of the repeat data we’re seeing from customers we acquired, we had people sort of lining up and wanting to get behind us.

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