By  on August 6, 2014

NEW YORK — By fashion norm, Tamara Mellon’s approach to her own label is somewhat unconventional. The London native provides monthly fashion concepts that reach retail in season (i.e., no sundresses in February or fur coats in July) and deliberately narrows the time from showing merchandise to buyers and press to store delivery to about three months.

This story first appeared in the August 6, 2014 issue of WWD. Subscribe Today.

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