“It’s like having one’s own boutique,” says Narciso Rodriguez of his first online shop, a collaboration with eBay, scheduled to launch Feb. 15. The eight-piece spring collection includes matte jersey dresses and a denim suit — more relaxed, accessible versions of the designer’s graphic classics, at considerably lower prices ($75 for a T-shirt; $350 for the reversible cotton coat). “This is a great way to not need a secondary line,” adds Rodriguez. Here, a sampling.

This story first appeared in the January 29, 2010 issue of WWD. Subscribe Today.

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