Aloha Rag’s new private label is going to include a series of designer collaborations, and first up is a men’s cardigan by Thakoon, the designer’s first foray into men’s wear but surely not his last.
This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.
“I’m dying to do men’s wear, I really am,” said Thakoon Panichgul. “I think it would be so fun. I always have guys asking me when I’m going to start. I think maybe in a year. Maybe.”
As reported, Tatsugo Yoda’s Aloha Rag boutiques are launching a private label collection for spring that is available for wholesale as well. But the designer collaborations, which will include women’s in the future, will be exclusive to Aloha Rag stores, located in New York and Honolulu. Only the New York unit will carry the Thakoon cardigan, arriving in February.
“I love seeing designers create pieces that are outside of their comfort zone. At the end of the day, they are artists and my boutique is their gallery,” said Yoda.
Panichgul was asked to design “something in the vein of a cardigan,” since he is a bit of a connoisseur.
“Every season I get another cardigan, and I had been wearing a lot of plaid shirts also. So I wanted to do something that had the ease of a plaid shirt with the comfort of a cardigan. It was really just something I wanted to have in my closet,” said Panichgul, who keeps cardigans by Comme des Garçons, APC and Annapurna in his closet, as well.
The plaid cashmere cardigan is being manufactured in two colorways — red and blue, and green and black — by 5+1_Annapurna, which also will appear on the cobranded label. The retail price will be about $850.