By  on April 7, 2017

NEW DELHI, India — While the fashion  silhouette changed this season at the 29th edition of Amazon India Fashion Week Winter 2017, held in association with Maybelline New York, the shows opened with a focus on how to blend traditional craft with contemporary design.

The first show of the week, featuring 13 designers, focused on using handlooms in modern fashion. A collaborative effort between the Fashion Design Council of India and the Handloom School supported by retailer Good Earth showcased work by designers including Rohit Bal, Rajesh Pratap, Singh Suket Dhir, Raw Mango, Akaaro, Antar-Agni, Eka, Pero and Urvashi Kaur.

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