The top 20 most-viewed New York fall collections on Style.com.
This story first appeared in the March 6, 2008 issue of WWD. Subscribe Today.
Change emerged in the form of a new color palette, shapely silhouettes and prints galore on New York’s runways this season — these trends were certainly seen amongst the designers whose collections attracted the most page views from Style.com. And, while retailers’ favorite collections included Proenza Schouler, Thakoon, Vera Wang, Michael Kors, Marc Jacobs, Carolina Herrera, Oscar de la Renta, Ralph Lauren, Alexander Wang and Bill Blass, Web surfers didn’t always agree. Though Marc Jacobs remains top of the heap, there are some noteworthy newcomers to the rankings this season, including Rodarte and Alexander Wang.
1. MARC JACOBS
Page views: 2,625,233
Marc Jacobs sits comfortably at number one in Style.com’s rankings, having delivered yet another showstopper this season — and surprisingly on time for a change. Jacobs sent out volumized classics, and he luxed up shirts and slouchy trousers. His choices of color: soothing pastels, lilac, aquas, pinks and neutrals.
2. MARC BY MARC JACOBS
Page views: 1,823,818
Goodbye to Jacobs’ Seventies stewardess, hello to an Eighties vibe, mixed in with a little punk rock. The designer’s secondary line featured boxy shift dresses, brash prints, mini pouf skirts and, of course, plenty of black. The accessories of choice: opaque tights, black berets and retro sunglasses.
3. RALPH LAUREN
Page views: 1,499,114
Under the glow of three oversize chandeliers, Ralph Lauren showed an alluring, beautiful collection. He played his urbane side with lush black and charcoal cashmeres, while the Southwestern vein could be seen in outsize Navajo sweaters, fabulous blanket coats, a shapely plaid jacket and short checkered shirt.
4. ZAC POSEN
Page views: 1,465,435
Showing a clear preference for feminine, dramatic fare this fall, Zac Posen sent out pleated, flounced and feathered frocks, sexy baby dolls and black-and-white bib dresses. He also managed to work in a smartly tailored pantsuit, and showed an inventive take on a smoking jacket in sheer chiffon.
5. OSCAR DE LA RENTA
Page views: 1,416,410
Oscar de la Renta’s inspiration for fall? “Making beautiful clothes for beautiful women,” the designer said backstage before his show. He luxed up brocades, tweeds and even a shearling coat by adding sparkling embroideries or a bit of fur. Evening revealed embellished gowns in purples and greens, along with some black discreet numbers.
6. PROENZA SCHOULER
Page views: 1,412,724
Jack McCollough and Lazaro Hernandez’s collection witnessed the biggest jump in the rankings, moving up from number 12 a year ago. The showing was one of provocative, polished looks for fall. The palette here captivated — sapphire, copper, aubergine — as did the triangular dresses, short skirts and wide pants.
7. ANNA SUI
Page views: 1,311,848
Beginning her show with a nod to Native American life, Anna Sui sent out a fringed black faux suede jacket with a patchwork velvet dress, followed by a basket-weave chiffon dress in bright marine blue. She then offered more subdued looks, such as a watercolor floral-print velvet dress and a wonderful deer-print one.
8. MICHAEL KORS
Page views: 1,301,301
Michael Kors’ fall look wavered among sexy librarian, young society matron and aspiring career girl. Favorites: the loose car coat matched with a Lana Turner-esque sweater, and a tweed over a cashmere tube skirt. He showed sheathes accompanied with bow-tied bodices, along with iris and green-washed embroidered gowns.
9. 3.1 PHILLIP LIM
Page views: 1,211,625
Phillip Lim’s fall collection — English aristocrat-meets-David Bowie and Fleetwood Mac, with an undercurrent of Gustav Klimt — made for a mixed bag on the runway. The contemporary looks, which had plenty of commercial currency, included everything from boyfriend blazers, military coats and cable-knit sweaters.
10. BETSEY JOHNSON
Page views: 1,177,424
“No one does kicky, fun fashion better than Betsey Johnson,” said WWD. For fall, Johnson chose a beatnik theme: black catsuits, jaunty berets and a zip-up little black dress. She also threw in her signature flirty dresses and separates. She closed with a rousing retrospective in celebration of her 30th anniversary this year.
11. DIANE VON FURSTENBERG
Page views: 1,116,910
Inspired by this season’s heroine — the vagabond in polished, Marlene Dietrich-influenced looks — she showed belted coats and jackets with lots of layering. For evening, she sent out curvaceous gowns, along with flapper-like dresses, complete with sequins and beads.
12. VERA WANG
Page views: 1,113,513
Vera Wang’s fall was a “measured study in color, texture, silhouette and proportion,” according to program notes. She stayed slim with a black barrel dress and went curvy with others, like a tobacco cashmere over a side-drape orange skirt. And the accessories? Lantern hats by Lola and Philip Crangi’s jewelry.
13. DONNA KARAN
Page views: 1,089,377
“Leave it to the Zen master of fashion to elevate a homey basic to a new level of chic,” said WWD. Donna Karan’s silk wrap dresses, shimmery jersey dresses, evening gowns and even oversize sweater jackets were very Zen-like. It was “one of Karan’s strongest collections of late,” said WWD.
14. CALVIN KLEIN
Page views: 1,049,691
Strength and structure were out in full force for Francisco Costa’s fall collection for Calvin Klein. He sent out sculptured looks in hammered wool, boiled cashmere and shearling fabrics. “The black silk and wool twill bustier and a navy wool felt skirt made for a chic, unfettered cocktail dress,” said WWD.
15. CAROLINA HERRERA
Page views: 1,010,865
The equestrian-themed collection Carolina Herrera showed for fall featured tweedy jackets and chunky knits, many liberally embellished with fur. She played with several other textures, like jacquards, velvets and chiffons. The entire collection was topped off with several dramatic riding fedoras by Albertus Swanepoel.
Page views: 919,856
Capturing the spirit of modern young women, Donna Karan called this collection Eclectic Glamour and offered leathers, shearlings and chunky knits layered over bow blouses and brocade skirts. She worked in bits of fringe and paisley that, coupled with short dresses with lots of volume, kept things current and cool.
Page views: 914,316
Kate and Laura Mulleavy’s Rodarte collection makes its debut at number 17. The sisters’ approach to romantic fashion “was at its best for fall,” said WWD. They showed poufed skirts, dresses embroidered with braided yarns and knits full of color and texture. The designers offered pale blush tones amid a sea of reds, blacks and grays.
18. ALEXANDER WANG
Page views: 906,214
Appearing for the first time in Style.com’s rankings is Alexander Wang — a man whose gal for fall is “a little bit gritty and molt street chic,” said WWD. He showed silk cargo pants worn low over boxers, roomy blazers, ripped jeans and off-kilter tanks. The looks revealed a “just-got-out-of-bed-confidence,” noted WWD.
19. BCBG MAX AZRIA
Page views: 894,005
The dresses Max and Lubov Azria showed for fall featured origami pleats, asymmetric ruffles and slim silhouettes. The duo took a gentle approach to some, like the cream silk crepe dress and a slim heather beige jersey. The subtle colors they chose were used in styles such as a tan wool twill coat and a pale gray silk satin dress.
20. BADGLEY MISCHKA
Page views: 853,205
It was a shimmery affair for Mark Badgley and James Mischka’s fall presentation. An otherwise prim suit looked sassy in coppery metallic wool, and their gold-washed vests, cropped jackets worn over printed silk chiffon blouses and filmy dresses added plenty of glam. The lineup of sequined dresses for evening were standouts.
SOURCE: STYLE.COM; TOTAL PAGE VIEWS WERE TALLIED OVER THE FIRST 12 DAYS FOLLOWING EACH COLLECTION’S PRESENTATION