By  on February 12, 2015

NEW YORK — Theory will undergo a total re-branding for spring.

The contemporary sportswear brand has redesigned its logo and will launch a new advertising campaign with images flaunted on billboards, in store windows, digital, print and campaign books for retailers and at points of sale. The Web site will also be updated with a new face, beginning next Tuesday.

To continue reading this article...

load comments
blog comments powered by Disqus