By  on May 22, 2018

Twenty years into his biggest fashion project, Andrew Rosen is taking Theory in yet another new direction.

The pre-spring 2019 collection, to be unveiled to buyers this week, represents the first designs by the new women’s wear creative director Francesco Fucci, an alum of The Row, and a merchandising strategy hinged on far fewer clothes, a permanent range of essentials and a more intensive customer focus.

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