By  on June 13, 2011

When Thom Browne staged his 2009 fashion show at Pitti Uomo in Florence, few knew that the designer had planted the seed for his first licensing agreement. He had 40 male models moving in unison in a Fifties-era office — typing on identical typewriters; eating identical lunches, and all wearing the exact same uniform, right down to the bookworm spectacles.

This story first appeared in the June 13, 2011 issue of WWD. Subscribe Today.

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