By  on June 7, 2010

Swedish industrial designer Thomas Meyerhoffer feels equally at home surfing waves in the Pacific Ocean and walking boutique-lined streets in Paris. Whether he’s designing ground-breaking computers or cell phones — he worked at Porsche, Ideo and Apple before starting his own firm — or creating new windsurf sails for NeilPryde and his own line of surfboards, Meyerhoffer is always looking for ways to innovate and entice consumers. Among his latest products are the Wikireader, a palm-size electronic encyclopedia, and a surfboard collaboration with Cynthia Rowley and Roxy that sells in Barneys New York and Collette in Paris. The San Francisco-based designer also is working on a soft sporting goods collaboration that is still under wraps.

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