By  on June 18, 2018

MILAN — An upbeat Diego Della Valle, chairman and chief executive officer of Tod’s SpA, was on hand Sunday at Lapo Elkann’s Garage Italia to present the group’s new project under the No_Code line.

There was a specific reason for the event to be held at the headquarters of Elkann’s customization service for cars, motorcycles, airplanes, helicopters and boats: the Garage Italia for Tod’s capsule collection under the No_Code project will be launched in October. Details were kept under wraps, but Della Valle said it will “perfectly mix our DNA, quality and best materials with a lot of innovation. This will be the best mix in luxury.” No_Code means there are no rules in terms of distribution, timing or seasons, the entrepreneur explained.

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