Tom Ford is preparing to open two new stores in Asia this summer, expanding the brand’s global presence.
This story first appeared in the May 10, 2010 issue of WWD. Subscribe Today.
The company said Thursday it will open a 1,700-square-foot store in Hong Kong’s IFC mall next month. In July, it will cut the ribbon on a 2,000-square-foot boutique in the Shanghai Centre, a luxury shopping and residential development on Nanjing Road. WWD first reported on the Shanghai store in February.
Both stores, which will be directly owned and operated by the company, join the brand’s existing units in Asia in Tokyo; Osaka, Japan, and Seoul. Tom Ford also has a wholesale presence in Hong Kong through Lane Crawford, its former distribution partner in the region.
“We are committed to grow the company’s directly operated store network in Asia,” said chairman Domenico De Sole.
Both stores will feature entry vestibules and perfumeries made of gray Carrara Nuvolato marble. Other design elements will include macassar ebony wall units and display cases framed in polished chrome and painted-gray steel.
The company said the Hong Kong storefront features two black chrome windows to create mirror images of clothing or accessories.