LONDON — Tom Ford is taking to the small screen to showcase his spring 2016 collection, putting paid to speculation that he was skipping the show season altogether.
The designer has tapped Lady Gaga to appear in the film, a runway video of the collection, which was shot by Nick Knight. The online video will be released to some editors in the early hours of Friday, and everyone will be able to view it at 1 p.m. CET on the designer’s Web site.
Ford told WWD: “Instead of having a traditional show this season, I decided to try something new. I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.”
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Ford’s choice is no shocker. The designer-turned-film director is in full production for his second big-screen effort, “Nocturnal Animals,” and will be shooting that until the end of November. The film stars Amy Adams and Jake Gyllenhaal, and is an adaptation of the 1993 novel “Tony and Susan” by Austin Wright, which is a novel within a novel. The movie is due for release next year.
The all-star cast also includes Aaron Taylor-Johnson, Armie Hammer, Isla Fisher, Kim Basinger, and costume design by Arianne Phillips. Ford also wrote the screenplay, and is a producer on the project. It follows his first film “A Single Man,” which came out in 2009.
Ford, who usually shows his women’s collections during London Fashion Week, has been experimenting with alternatives of late. He continues to show his men’s wear by appointment during London Collections: Men.
Last February, Ford debuted his fall 2015 women’s wear collection in Los Angeles, the first time he staged a women’s ready-to-wear show in that city for his brand. He showed the collection to coincide with the Academy Awards that week.
“Like fashion, film is also a creative endeavor that is extremely important to me. I am excited to bring these two aspects of my life together by presenting the collection in Los Angeles,” he told WWD last year.
In September 2010, Ford launched his women’s wear collection at his Madison Avenue flagship store.
This week, the designer also revealed the opening of a flagship in his hometown of Houston, his seventh directly operated unit in the U.S. after New York, Las Vegas, Beverly Hills, Chicago, Dallas and Miami. Located in the River Oaks District, the city’s newly built center of luxury shopping, the store spans almost 5,000 square feet and sells women’s wear, men’s wear, eyewear and beauty.
“Texas is my birthplace, so there is a special significance in opening my second flagship there,” said the designer.