Tom Ford is launching a luxurious men’s wear emporium today at the Crystals, the retail center that is one of the anchors of the $11 billion CityCenter Las Vegas development.

This story first appeared in the December 3, 2009 issue of WWD. Subscribe Today.

The 7,700-square-foot store is Ford’s second directly owned boutique in North America.

“The architectural context of the store could not be more different from that of our Madison Avenue flagship, which is surrounded by the historic architecture of New York’s Upper East Side,” Ford said. “The CityCenter, with its innovative design, is about looking towards the future.”

The interior should feel familiar to Tom Ford clients in New York and Milan, which are home to flagships consistent in their palette, materials and carefully curated selection of antiques and art.

The design of the Las Vegas store serves the brand’s core values of masculine opulence, privacy and customization. A series of intimate salons are dedicated to specific categories to create a calm and focused atmosphere for shopping.

A shoe, luggage and leather goods room with ebony walls and antique bronze and glass display cases leads to a shirt room lined to the ceiling with built-in shelving that displays the entire array of shirts.

The largest salon, which houses suits and sportswear, is anchored by a black marble fireplace. The gray-carpeted space invites people to relax on brown velvet sofas and barrel-back chairs. Clothes are displayed in tall wardrobes.

Customers are surrounded by textures and surfaces. A beaver rug lies under the sofas, a Kenya black marble coffee table sits on a blackened bronze base and hand woven, silver-gray fabric from New York interior designer Cristina Grajales covers the chairs.

From a gray vestibule, visitors can enter the perfumery. The round-walled room has reflective walls painted in high-chromium bronze with high-gloss white lacquer accents; marble floors, glass and polished-chrome display shelving, and a glowing curved ceiling. Customers can sample and custom-blend the scents in the Tom Ford Private Blend collection.

From the same gray vestibule, guests can access the made-to-measure salon. It has light gray, Ultrasuede paneled walls and gray carpeting. This room uniquely features white to heighten a sense of specialness during the selection and fitting of made-to-measure suits. There is a white, jute-covered sofa, marble tabletops and a white leather salon chair.

The Crystals is launching in phases this month and next, with a grand opening set for mid-December. The delayed and scaled-back resort-casino-retail-entertainment development is seen as a portent of the luxury market in Las Vegas, where visitor traffic and related retail sales have dropped because of the recession. Luxury brands are counting on CityCenter to thrive as the economy recovers. Tenants will include dozens of luxury fashion brands and jewelers such as Hermès, Kiton, Dior, Paul Smith, Cartier, Louis Vuitton and Bulgari.

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