By  on February 23, 2018

MILAN — Tommy Hilfiger is bringing his TommyNow show to Milan on Sunday, which will be centered on the Formula One racing world and close Milan Fashion Week.

TommyNow Drive comes on the heels of the brand’s multiyear partnership with Formula One World Champion Mercedes-AMG Petronas Motorsport. The event promises to engage more than 2,000 guests in an experience enhanced by immersive activations including the Bose Virtual Race Garage featuring QuietComfort 35 II Noise-Canceling Wireless Headphones, and the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport.

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