“I really believe a brand is a living thing and you have to nurture it the way you nurture a child. You can not show it any neglect whatsoever. It’s like an amoeba, it’s continually moving and you have to move in the right direction,” said Tommy Hilfiger during a conversation with Michelle Peluso, senior vice president and chief marketing officer of IBM, at the NRF Tuesday.
Titled, “The Power of Disruption,” Hilfiger gave the packed house insight into how the 33-year-old brand has managed to stay young and spirited, relevant with pop culture and ahead of the pack with technological innovations such as artificial intelligence, a chatbot and the company’s Snap:Shop App. It has also built up a huge following with its TommyNow see-now-buy-now fashion shows in cities such as New York, Los Angeles, London and, up next, Milan.
The iconic Tiffany & Co. Fifth Avenue flagship will have a whole new look come 2021, reports @mistywhitesidell . The 10-story store is being expanded and renovated under the vision of chief artistic officer, Reed Krakoff. #wwdnews
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018