By  on August 31, 2016

LONDON — Topshop is the latest brand to join the buy-now-wear-now bandwagon, WWD has learned.

The high-street label will offer consumers the opportunity to purchase select pieces from the women’s spring 2017 collection immediately after the runway show on Sept. 18, from the website and in selected shops globally. The remainder will be available for purchase on Nov. 11 in stores and online.

To continue reading this article...