MILAN — The first Tory Burch flagship in Milan opened its doors today on Via della Spiga, a few steps away from the American fashion brand’s European headquarters.
Spread across two floors, with handbags on the main level and a range of ready-to-wear, shoes, fragrances, jewelry, watches and small leather goods upstairs, the 4,850-square-foot boutique is the second in Italy; the first opened in Rome in 2010.
Worldwide, Tory Burch has 140 boutiques, about 60 of which are in the U.S., and the label is sold at approximately 3,000 additional wholesale doors as well as online.
According to a spokeswoman, Tory Burch has ambitious expansion plans in leading European markets such as the U.K. and Germany — each of which has a single boutique — and France, where a flagship is slated to open in a seven-floor townhouse on Rue Saint-Honoré in Paris next spring. The sales area will span three levels, while a fourth will be dedicated to a VIP area, and the remaining space will be used for offices and storage.
The new Milan flagship follows the cozy, intimate style of its predecessors, with both marble and parquet floors, as well as peony and jacquard-print wallpaper and plush green sofas.
The upstairs area, gives onto a quiet courtyard filled with potted plants. Company founder, president and designer Tory Burch is expected to attend an inauguration party at the boutique in March.