John Douglas has been named chief technology officer at Tory Burch LLC, a new post.
Most recently, he was chief information officer with MCM Fashion Group, and before that was chief technology officer at Burberry.
At Burch, he will lead the company’s global technology and IT function. He will be based at New York headquarters.
“As our company continues to focus on digital innovation, John’s vast experience and passion for driving results and creating transformative customer experiences will be invaluable,” said Tory Burch, chairman and co-chief executive officer of Burch.
“John is recognized across industries as a leader in deploying pioneering digital strategies for global fashion and consumer brands, moving brands forward through innovation,” said Roger Farah, co-ceo of Burch.
While at Burberry, Douglas was instrumental in driving the brand’s innovative digital initiatives and directed multiple global SAP transformations. He led implementation of the digital “Burberry World,” by integrating consumer experiences across all access channels, including mobile and table devices, retail locations, products and services.
“I’m excited about the opportunity to help Tory Burch LLC build on its success and set a new standard for digital leadership and innovation in the fashion industry,” said Douglas.
Burch, whose collection includes ready-to-wear, shoes, handbags, accessories, watches, home and beauty, is sold in 180 Tory Burch boutiques across North America, Europe, the Middle East, Latin America and Asia, as well as over 3,000 department and specialty stores worldwide and toryburch.com