tory burch

Tory Burch believes there’s no stigma in women being ambitious.

The Tory Burch Foundation has launched its second annual global #EmbraceAmbition campaign to urge people to honor the women and girls who have been their champions during Women’s History Month this month.

The initiative begins today and will include an International Women’s Day celebration on March 8. Further, the Foundation will host the first Embrace Ambition Summit on Tuesday, April 24 in New York. It will be presented by Bank of America.

Inspired by Burch’s personal experience as a woman entrepreneur, the #EmbraceAmbition campaign aims to address the double standard that exists around ambition, which is often viewed as a compliment for men and a critique of women. Last year, the campaign reached 98 percent of the world’s countries and featured a PSA video of prominent celebrities and leaders including Melinda Gates, Julianne Moore, Billie Jean King, Reese Witherspoon, Kerry Washington, Jamie Lee Curtis, Jon Hamm, Chris Pine and Gabby Douglas encouraging women to take a digital pledge to embrace ambition and share their ambition on social media.

This year, people will be invited to design and send a personalized message honoring a woman in their life who has inspired them to embrace ambition on and share their inspiring stories on social media. Celebrities and business leaders have already gotten involved in the initiative including Arianna Huffington, Billie Jean King, Lilly Ledbetter and Melanie Whelan.

“Stereotypes have an enormous impact on cultural norms. For years I had bought into the stigma that women should not be ambitious — or at least not show it. Unconscious bias holds back women and any group that is marginalized by stereotypes,” said Tory Burch, founder of the Tory Burch Foundation.

The 2017 campaign demonstrated the transformative power of questioning stereotypes and inspired the Foundation to address other harmful stereotypes that impact gender, race and sexuality in a public forum, The Embrace Ambition Summit: Confronting Stereotypes and Creating New Norms.

Tory Burch is encouraging people to design and send a personalized message honoring a women who has inspired them to embrace ambition on 

The daylong Summit will feature presentations, conversations, storytelling and performances by executives in business, Hollywood, sports and politics. In addition to Burch, the speakers include actor Yara Shahidi, author Margaret Atwood, Professor Valerie Purdie-Vaughns; activist Marley Dias; engineer Debbie Sterling; entrepreneur Jessica O. Matthews; writer/producer Elisa Pugliese; investor Tony Tjan, and poet Regie Gibson.

The summit will be complimentary and by invitation to ensure there is a wide cross-section of attendees who are influencers in their communities. In addition, a portion of the tickets will be reserved for individuals to apply to attend on One thousand people from across the U.S. are expected to attend, and the Summit will be live-streamed. Individuals can also sign up to access the Summit live-stream.

“There’s a great deal to discuss and we have one day. Our goal is to at least identify the tips of the icebergs and to create actionable ways to deal with unconscious bias as individuals, citizens and corporations,” said Laurie Fabiano, president of the Tory Burch Foundation.

Last March, the Tory Burch Foundation started selling an Embrace Ambition bracelet for $30, which to date has raised over $2 million in sales for the foundation.


The Tory Burch Foundation empowers women entrepreneurs by providing access to capital, education and digital resources. The Fellows Program provides 10 Fellows annually with support to grow their businesses. The Tory Burch Capital Program, supported by Bank of America has distributed $35 million in loans to 1,773 women entrepreneurs. More than 170 women have completed an in-depth business education course through the Tory Burch Foundation cohort of Goldman Sachs 10,000 Businesses Education Program.

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