By  on November 6, 2013

There’s been speculation that Pookie and Louisa Burch were planning their own fashion line since late 2011, when it was referenced in magazine profiles about their father, Chris Burch, and stepmother, Tory. Indeed, the younger Burches — two of Chris’ three daughters with his first wife, Susan Cole — have been hard at work on Trademark, as the line is called, for three years with its first press preview scheduled for today.

This story first appeared in the November 6, 2013 issue of WWD. Subscribe Today.

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