By  on July 18, 2019

MILAN — Twinset is gearing up to debut “PleaseDon’tBuy Signed by Twinset,” claimed to be the first fashion-renting project developed by a fashion brand.

Starting from Sept. 19, in conjunction with Milan Fashion Week, dedicated corners located inside eight of Twinset’s most strategic Italian stores — Milan, Rome, Turin, Verona and the Bergamo airport — will carry the first drop of the “PleaseDon’tBuy Signed by Twinset” line, which will include 21 women’s styles in three different color options that will be available for short-term renting. Paying an amount spanning from 40 euros to 90 euros, women will have the chance to rent for four or eight days high-end Made in Italy pieces specifically designed for special occasions and crafted from luxurious fabrics, such as silk and cashmere.

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