PARIS — Following her runway debut last March, which intrigued with a charmingly retro yet plainspoken style, Vanessa Seward is launching her e-shop today.
The site is to stock the designer’s full fall-winter range, including accessories, and ship worldwide. Deliveries to the U.S. and Canada will be available from July 30.
“The online store is our first meeting point with the public. I’m very eager to see how women will appropriate this collection,” Seward said.
The designer’s first retail outpost is to open in September at 10 Rue d’Alger, around the corner from Paris concept store Colette and next to an A.P.C. boutique, the French contemporary brand for which she had previously done a capsule range, and which has invested in her fashion house.
Seward launched her label earlier this year, with financial backing from APC’s founder Jean Touitou, who functions as the brand’s majority holder and is helping with production and logistics.
Touitou brokered a deal with French high-end manufacturer Marty, who produces the down-to-earth ready-to-wear line destined at “the pedestrian woman who has to walk a lot, hop on the metro and take her child to the playground,” as Seward put it, in its co-owned atelier in Eastern Europe, providing a rare niche-price value, with prices starting at $265.
The bags are hand-painted in Tuscany, while jewelry is done in collaboration with Edgard Hamon.
Seward plans to open another store in Paris before year-end, followed by her first U.S. unit in 2016.