By  on February 6, 2019

MILAN — Veronica Etro named her spring collection “Pacific Zen” and the advertising campaign clearly reflects the same vibrant and upbeat inspiration.

“It all starts from that collection, inspired by an imaginative trip through California, the Pacific Ocean, Hawaii and Japan — sort of a Neverland,” mused Etro, creative director of the women’s collections at the family-owned company. “I needed that sense of oxygenation, of escapism, running away from the city,” she told WWD in an exclusive interview.

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