Versace Hong Kong

Versace is banking on Hong Kong’s appeal to the luxury shopper in the long term. The Italian fashion house has opened a flagship at the Shanghai Commercial Bank Tower, in Hong Kong Central.

Covering 8,100 square feet, the boutique carries the brand’s ready-to-wear and accessories collections for men and women.

Traditional architectural Italian elements such as Fior di bosco marble, with its streaked gray hues, and brass elements add a luxury touch to the venue and contrast with the façade entirely in backlit onyx.

“I just adore the design concept of our new Hong Kong Versace boutique, which pays tribute to Italy’s cultural heritage,” said artistic director Donatella Versace. “In fulfilling this project we have created a space in which the Versace spirit can take flight. For me, the boutique suggests an uninterrupted dialogue between our past and our future, between Versace and our clients.”

Including this new venue, the company counts six boutiques in Hong Kong.

To celebrate the opening, the designer has conceived a limited edition of the mini Palazzo Empire bag, covered in silver Swarovski crystals. The bag has a detachable leather shoulder strap and is embellished with a palladium Medusa head. Each item will feature a metallic tag with the inscription “The Palazzo Empire celebrating Hong Kong.” Larger versions of the bag will be available in precious hides and a detachable external metallic tag with the engraving “Versace for Commercial Bank Tower.”

Hong Kong comes off of another lackluster year of trading.

As reported, after several boom years from serving as the prime shopping outpost for consumers coming across the border, Hong Kong retailers have collectively witnessed a 20-month-long slump. Brands like Ralph Lauren and Prada have shuttered stores in Hong Kong and more closures are expected. However, the industry has been hopeful that the decline is starting to bottom out.

The city is expected to record a 7 percent year-over-year decline in retail sales this year.

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