Versace will open new flagships in Paris and London.
“We are excited to add second stores in Paris and London to our boutique portfolio as we continue to expand and elevate our global retail network,” said Jonathan Akeroyd, chief executive officer of Versace, which is owned by Capri Holdings Ltd.
Following the design concept established by architect Gwenael Nicolas, the stores are expected to capture the brand’s vision for the future, while staying true to Versace’s instantly recognizable design aesthetic.
Located on the rue Saint-Honoré, the Paris boutique will be 8,428 square feet over three floors, and will present a complete offering of ready-to-wear and accessories for both women and men. Nicolas has tailored his concept specifically to the Paris space, depicting the house codes in a clean and contemporary way suited to the location.
The London store, which WWD first reported in November, will be on New Bond Street and spans 7,244 square feet. The boutique will offer a full selection of men’s and women’s ready-to-wear and accessories over three floors.
Versace will open in what has been the Bally flagship, on the corner of New Bond Street and Maddox Street. Until now, Versace’s main London outpost has been at 179-180 Sloane Street, although the brand did have a London flagship on Old Bond Street at the corner with Stafford Street in the Eighties and Nineties. That unit is now occupied by Gucci.
“We are opening two new flagships in cities I love so much,” said Donatella Versace, chief creative officer. “Paris is at the heart of Europe. I admire it for its beauty, its art and unrivaled history of couture. London is the most diverse city in the world. It never stops pushing forward and breaking the rules. I am always inspired by its fearless eccentricity and culture that’s always so alive with new music and new trends.”
Both stores will open their doors in fall 2020.
The LEED Gold certified spaces have been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores.
The Versace Group distributes its products through an international network which includes over 200 boutiques in the principal cities and more than 1,500 wholesalers worldwide.
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