LONDON — Victoria Beckham plans to mark her decade in business with a series of events, including a 10th anniversary fashion show during London Fashion Week in September.
The big year will start with a change to the way Beckham shows her collections. The company said fall will be showcased via “intimate presentations” at the James Burden Mansion on Manhattan’s Upper East Side, recalling the early appointments Beckham held in New York for the then-fledgling business.
The spring/summer 2019 show will take place during London Fashion Week in September, which runs from the 14th to the 18th of the month. The company said it plans to mark the anniversary with other initiatives throughout the year, including special pieces and activations.
The 10-year anniversary comes just months after Victoria Beckham Ltd. brought in NEO Investment Partners, a private investment firm based in London, as a new shareholder.
The 30 million pound investment from NEO has been earmarked to enhance the brand’s digital and physical retail presence, drive growth in core categories and launch into new categories and collaborations. The company also plans to move to new west London premises in the spring.
The brand produces the main line Victoria Beckham, a sister line called Victoria Victoria Beckham, accessories, footwear and eyewear. It operates a flagship at 36 Dover Street, London, and another store in Hong Kong with the Joyce Lane Crawford group and retails through 400 stockists and in more than 50 countries.
Over the years, Beckham has partnered with retailers and brands including Target Corp., the Estée Lauder Cos. Inc. and Reebok Inc. Global revenues for the year ending December 2016 were 36.4 million pounds, while losses widened to 8.5 million pounds. The company said in the first half of 2017, revenues grew in the double digits.