Rebecca Taylor RTW Spring 2020

Steven Cateron has been named senior creative director of Rebecca Taylor and Parker, divisions of Vince Holding Corp., effective Jan. 13.

Cateron will lead all aspects of apparel design and creative services for the two brands. As reported, Vince acquired Rebecca Taylor and Parker last November from Sun Capital for $19.7 million. The deal created a portfolio of three contemporary fashion brands under Vince Holding, adding $84 million in sales to the corporation.

Most recently, Cateron was creative director, senior vice president, design for Club Monaco. He joined Club Monaco in 2009 as women’s design director, where he worked under the mentorship of Caroline Belhumeur, who currently oversees all aspects of apparel design and creative services for the Vince brand. Before that, he was a designer for Theory.

Steven Cateron  courtesy shot.

Rebecca Taylor, cofounder of her namesake label, left the company last August. She had been serving as a consultant to the brand for a year, working remotely from Paris. She was succeeded by Emily Craig as creative director. Craig will report to Cateron, as will Emlyn Bunn, head of design at Parker.

Brendan Hoffman, chief executive officer of Vince Holdings, said, “We are excited to welcome Steven to the Rebecca Taylor and Parker team. Steven brings 15 years of design experience and creative expertise with a great track record of success. We look forward to leveraging his tremendous creative talent, retail experience and strong leadership skills as we implement the Vince playbook into our acquired brands. In this newly created position, Steven will play a pivotal role in helping the leadership team as we move forward with our strategic initiatives to capture the long-term potential for both the Rebecca Taylor and Parker brands.”

Cateron added, “I am excited to begin a new chapter working with such highly recognized brands as Rebecca Taylor and Parker. Rebecca Taylor has a strong heritage with tremendous opportunity for continued growth and evolution in the contemporary women’s space. I also see meaningful opportunity for Parker and look forward to working with the teams to build upon their work and continue to grow both brands.”

Janice Sullivan remains brand president of both Rebecca Taylor and Parker.

At the time of the acquisition, Hoffman told WWD that Vince’s “strategic playbook” would include building direct-to-consumer strategies, growing brand awareness and leveraging core competencies across the brands. Growth maneuvers include possibly entering China and Hong Kong, with stores in 2020 “selectively” adding stores in the U.S., and adding categories through licensing, enhancing digital capabilities and omnichannel operations, and building a bigger international business across different channels.

Rebecca Taylor, founded in 1996, is available at its own boutiques and rebeccataylor.com, as well as high-end department and specialty stores, as well as its subscription service. Parker, founded in 2008, is sold at parkerny.com, as well as high-end department and specialty stores.

FOR MORE STORIES:

Vince Buys Rebecca Taylor and Parker

Rebecca Taylor Taps Emily Craig as New Creative Director

 

 

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